Bring the warmth and character of 100% real European hardwood into your home with modern performance built in. W™ Luxury Genuine Hardwood combines an engineered multi-ply core, extra-wide planks, and CrystaLux Pro™ protection for a floor that looks like boutique custom wood and stands up to everyday life.
W™ Luxury Genuine Hardwood gives you the look and feel of custom site-finished wood with the stability and protection of a modern engineered floor. Armstrong handles everything in-house: layout, transitions, stair noses, and clean tie-ins to your cabinets, adjacent rooms and doors.
Wide, long planks with natural knots, grain, and texture. This is genuine hardwood — perfect for open concept spaces and main levels that deserve a high-end finish.
From natural wire-brushed tones to rich modern hues, we help you choose W hardwood colors that match your cabinets, countertops, trim, and paint.
Engineered construction + a factory finish makes for less movement, fewer gaps, and a smoother feel. We handle all the cuts, trim, underlayment, and finishing details.
Not sure if W hardwood is right for every room? We’ll help you mix wood with vinyl or tile for a smart, whole-home design.
W™ Luxury Genuine Hardwood brings real wood warmth and high-end finishes to the rooms your family uses most.
Perfect for great rooms, living rooms, and open-concept layouts where design matters.
W hardwood transforms kitchens into warm, upscale gathering spaces.
Real wood adds comfort and luxury to bedrooms, offices, and private living spaces.
Compare plank sizes, textures, and real-life colors at our Jackson showroom! We’ll help you find the perfect match for your kitchen, bathroom, or basement!
Visit the Armstrong Showroom
With W™ Luxury Genuine Hardwood, the details matter. Armstrong’s team handles subfloor prep, acclimation, layout, and finishing work so your floor feels solid, quiet, and custom—without the chaos of a traditional sand-and-finish job.
Our goal: A real wood floor that looks like it was always meant to be in your home.
Tell us about your space and what you’re dreaming of. We’ll follow up with a plan for getting W™ Luxury Genuine Hardwood flooring installed in your home.